We used to think that a 100,000 points offer was the pinnacle of Amex largesse, but, my-oh-my, have times changed. Amex has now blown the roof off its previous highs with yet another massive targeted offer for the Business Platinum card that also has no lifetime language (NLL). This means that even cardholders who have already had (or currently have) the Business Platinum are eligible for the welcome offer.
This targeted Business Platinum offer is the best points per dollar of spend proposition that we’ve ever seen for the card itself, offering 200,000 Membership Rewards (MR) points for $15,000 spend with an additional 5,000 points for spending $1,000 on an employee card needed.
I thought that we were starting to see these insane targeted offers from Amex begin to peter out. My goodness, was I wrong.
The link below came from a targeted pop-up that appeared on my wife’s account today (she was just approved for a third Business Platinum a couple of months ago). It requires you to log-in first and then click the link to find out if you’re targeted.
- American Express has a new targeted, no lifetime language offer for the Business Platinum card that gives 200,000 Membership Rewards points after $15K spend in the first three months. In addition, adding an employee card and spending $1,000 within the first three months provides an additional 5,000 points.
You must log into your Amex account first, then click the “apply now” link on the pre-approval landing page.
If, after clicking “apply now,” you see the message below or see a screen with no offer listed, it means you’re not targeted. If you get a pop-up telling you that you are not eligible for the welcome offer, you aren’t.
Key Card Details
|Card Name w Details & Review (no offer)|
Over the last two years, Amex has been plying us with wave after wave of bigger and better NLL offers for the Business Platinum and Business Gold cards, but this one sets a new ceiling. It’s the first time we’ve seen a 200K MR bonus on one card and the fact that we’re seeing it with no increased spending requirements from the public 120K offer is incredible.
This is obviously a terrific welcome offer if you can use the card and make the spend. Without even considering the additional perks and credits, this targeted offer will end up being worth around ~$3200 based on our Reasonable Redemption Values for Membership Rewards. For one card. That’s absolute bonkers.
Keep in mind that both the Business Platinum Dell and airline credits reset on the calendar year. This means that in the first year of card membership, you can get 3x Dell credits and 2x airline incidentals, adding an additional ~$400 in first year value if you only pay the annual fee once. While the various perks and credits on Amex cards can feel a little “coupon booky,” I find it pretty easy to get full advantage of these two and the wireless service credit as well.